Forty percent of consumers are turned off by poorly written content.
Thanks to the rise of companies like Amazon and Netflix, consumers expect flawless digital experiences at the click of a mouse. However, most companies don’t have the clout, savvy, or business know how to scale. DAM and CMS work together to provide seamless experiences that scale.
Digital asset management systems (DAM) are becoming vital to success. Content management (CMS) has become a nightmare, requiring expert assistance or software. Your digital asset management systems and content management are both the key to your company productivity.
About 30 percent get frustrated with bad design or awkward interfaces. And three in five of the consumers say these issues have to do with a brand. It is essential to keep track of and follow consumer trends that will reveal what current thoughts are on CMS and DAM.
Personalization is key to better brand appeal with clients and customers. More than 50 percent of consumers say they are more likely to buy from a brand that personalizes its message to them. Non-personalized marketing campaigns see lower response rates
But for mid-sized businesses, offering a perfect experience to every customer, every time, is a real challenge.
These companies don’t have the same marketing resources as their multi-billion dollar peers. Additionally, founders and employees at mid-sized organizations often wear many hats, making it difficult and time-consuming to deliver personalized experiences consistently.
Luckily, mid-sized companies can scale content creation and delivery while still saving time and money. Investing in content management systems (CMS) and digital asset management (DAM) is a must.
I hope this was helpful. Feel free to leave any questions or comments below 😊