It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience.
By providing audience members with useful content to educate them on your products and services — and show them how those products and services effectively solve their pain points and challenges — you can increase conversions, improve brand awareness, boost revenue, and more.
Why is content marketing important?
Today, outbound marketing strategies (or anything that interrupts your audience members) aren’t as effective for reaching audience members and converting leads as they once were. Content marketing has become a popular way for businesses to combat this issue. In addition to expanding your reach, content marketing helps your business:
1. Social Media Content Marketing
With over 3.7 billion global users, it’s easy to understand why so many businesses invest in social media content marketing. There are a number of platforms (such as Facebook, Instagram, Pinterest, LinkedIn, and Snapchat) to work with and several ways you can create and share social media content on each of them (such as photos, live and pre-recorded videos, and stories).
All of these platforms and ways to share your content provide you with a plethora of opportunities to connect with your audience.