Why is it so important?
Getting ranked high in local online searches is a big deal in today's marketplace. More than half the customers looking to purchase products or partake in the solicitation of professional services use the Internet to perform local searches.
Modern customers simply prefer to make informed decisions and carry out research before taking action.
Therefore, it stands to reason that the companies who develop the greatest localized web presence will more likely obtain the vast majority of sales in a local niche market.
What this ultimately means is that if you take the time to subject your company's website and other business-related web pages to local SEO methods, then this will tend to help your company rank at the top of local searches. Since most people tend to purchase products within 15 miles from home, it is important for your small business to dominate these local searches to obtain a high volume of converted leads.
Increase Lead Generation
SEO places a heavy focus on creating high-quality content. This content can help increase lead generation. Even better, the leads your SEO efforts generate will be very relevant, which means a better turnover ratio.
I hope this was helpful. Feel free to leave any questions or comments below ?