Social media is always changing. From algorithm launches to new trends and interface redesigns, it’s important to stay up-to-date with the latest social media changes to maximize marketing efforts. For example, Facebook announced three major changes that will be rolling out within the next year. These changes include a completely new redesign for Facebook, the ability for creators to sell their products on Instagram and a hidden like count on Instagram.
Companies whose social media strategies that include Facebook will have to readjust to these new realities and weave these changes into future planning.
Although social media is evolving rapidly, there are still a few best practices that will improve any social media strategy.
.A brand’s social media networks will only be successful with a strategic social media plan. Create a content calendar that includes all of the company’s communication channels so that there will be cohesive brand content across all platforms.
It sounds basic, but it can’t be emphasized enough – consistency is important. Maintain a consistent posting schedule to build awareness and let audiences know when to expect new content. Before starting a social media marketing strategy from scratch, don’t make the common mistake of incorporating too many social networks into a social media plan at once.
There’s a reason why it’s called social media. No brand should ever exclusively post to social media without interacting with others because then brand channels would only be promotional, not integrated or engaged with the audience.
I hope this was helpful. Feel free to leave any questions or comments below 😊