 Building a business isn’t easy. Success comes from intensive, hard work and a great deal of learning. Any entrepreneur will tell you that it’s important to love what you do, leverage your passion, work hard and most importantly -- never stop building your personal brand. That’s because people like to do business with other people, not companies. Building your personal brand lends credibility and authenticity to your business, especially if that business is you. Past surveys have shown that trust in brands and corporations has declined in recent years and 84 percent of millennials don’t trust traditional advertising, so it’s more important than ever to create a personal brand that creates strong connections with your target audience. The most effective personal brands are built around these seven key elements: 1. Authenticity. When I’m shaking someone’s hand, I’m not trying to slip a business card into their pocket without being noticed. Instead, genuinely try helping your audience. When you curate and share content while asking nothing in return, you’re seen as genuinely and verifiably authentic. 2. Package consistency. Not only do you want to make it easy for folks to identify you, there’s a good chance you’ll run into other people who share your name. A consistent image can help avoid confusion. You can achieve this with any combination of the following: 3. Your story. Your story can be a powerful component of your personal brand. Everyone loves a good story; it’s one of the reasons storytelling is so effective in traditional marketing. It creates an emotional and human connection. A great story tells people who you are, what you stand for and how you got to where you are today. It’s your journey from nothing to greatness. 4. Expertise. Position yourself as an expert by:
For any personal brand to grow, it needs to be visible to an audience. That means you need to be actively promoting yourself and marketing your personal brand on the web. Many of the tips provided above for sharing expertise will also contribute to growing your brand’s visibility. The key is to get active and remain consistent. 6. Value proposition. A key component of building a personal brand is knowing what you have to offer your audience. What exactly are you giving them in exchange for their time and attention? Whether you plan to offer resources for marketing tips, growth hacking advice, or to be an expert on operational efficiency, you need to be able to communicate it clearly to your audience. 7. Connections. You’re only as good as the people you know -- or so they say. Connections are an important part of building your personal brand. Not only will your connections help introduce you to others and expand your network, they’ll provide a growing list of testimonials that speak directly to your character.  Building a strong and profitable personal brand is not a sprint and something you do over night … it’s something that takes time, hard work, dedication, patience and of course a lot of passion for what you do and want to be considered an ‘expert’ in. It’s an evolving process you have to go through and it never really ends.
Everyone, whether you know it or not, have a personal brand and it’s super important to know your brand and message, what makes you stand out and of course, know your ideal audience in order to serve them in the best possible way. I hope this was helpful. Feel free to leave any questions or comments below ?
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Did you know there are over 3.3 billion active social media users? With this many people actively engaging and using social media platforms, it’s a great opportunity for your business to connect with these leads — and that’s only one of the benefits of social media for businesses like yours. Social media is important for businesses for a few reasons. Your company can reach diverse audiences, build brand awareness, engage current and future customers, and generate leads and sales using social media platforms like Facebook, Twitter, and Instagram.  Brand recognition is crucial to your business — and one of the biggest ways social media benefits your business. You want people to become familiar with your brand so they will choose your brand when it comes time to convert. People are more likely to pick brands they know well, so you want them to get familiar with your brand. Social media platforms are beneficial for posting a variety of content. Depending on your platform, you can post content like photos, videos, status updates, and more. Each time you post one of these pieces of content, you want to embody your brand and keep it aligned with your business’s style and values.  Social media is one of the only digital marketing methods that allows you to connect directly to your audience. You know who is interested in your business and you get to learn more about them. Learning about your audience is one social media benefit your business will experience by investing in this method. There’s only so much people can learn from social media posts and ads - your website is where you house more fully fleshed-out information, and you can utilize social media channels to drive people there.
When you're filling out your social media bios, ensure your website is featured prominently where possible. It’s also a good idea to use a pinned post on your profile to highlight your focus landing page/s on your website where you’d like people to check out first. I hope this was helpful. Feel free to leave any questions or comments below ? Why is it so important? Getting ranked high in local online searches is a big deal in today's marketplace. More than half the customers looking to purchase products or partake in the solicitation of professional services use the Internet to perform local searches. Modern customers simply prefer to make informed decisions and carry out research before taking action. Therefore, it stands to reason that the companies who develop the greatest localized web presence will more likely obtain the vast majority of sales in a local niche market. What this ultimately means is that if you take the time to subject your company's website and other business-related web pages to local SEO methods, then this will tend to help your company rank at the top of local searches. Since most people tend to purchase products within 15 miles from home, it is important for your small business to dominate these local searches to obtain a high volume of converted leads. Increase Lead GenerationSEO places a heavy focus on creating high-quality content. This content can help increase lead generation. Even better, the leads your SEO efforts generate will be very relevant, which means a better turnover ratio.
 I hope this was helpful. Feel free to leave any questions or comments below ?
 Your online businesses can stand out from the rest, by having a clear, well-organized and effective marketing strategy. Having an amazing product or fresh and interesting content is definitely a must, but a well-planned marketing strategy can make all the difference between a successful company and a small business that is constantly operating on the brink of its own demise. Sure, a strong and structured business plan leads your company in the right direction, but an effective marketing strategy can secure for your company a bright future and smooth sailing through turbulent online markets. In the end, it all boils down to creating firm customer relationships based on trust and mutual benefit.  Marketing Strategies to Jump start your Business
Social Media as an SEO toolAs the closure for this article, we would like to mention the importance of social media and SEO for your effective marketing strategy. These two can have the pivotal role in your marketing plan — if you play your cards right, that is. Social platforms are evolving and becoming the number one device for selling products or sharing content to your customers. These viable marketing devices play a major role in attracting customers and smartly targeting new ones. As people will come to your website through social platforms, you will need to optimize your online presence and adjust your SEO tactics as well, by keeping an up-to-date and engaging approach to marketing strategy. I hope this was helpful. Feel free to leave any questions or comments below ? 
Facebook Ads are one of the best ways to drive new (and repeat) sales.
Never before has a marketing platform had these kinds of laser-focused audience targeting capabilities. But with such a diverse and hyper-targeted platform, it’s incredibly easy to spend too much money. And fast. There are countless audiences to create, interests to target, and demographics to focus on. On top of that, there are nearly limitless ad types that can drain your marketing budget in a single day. But Facebook is one of the best ways to reach customers. People spend hours on the platform every week. But simply running ads all the time is a fast way to lose money. Almost any brand can find a lot of success on Facebook, but most spend too much money and give up. It’s almost easy to drain your budget using the platform. And you can’t risk blowing your entire advertising budget on Facebook. Thankfully, there are a few ways to lower your Facebook Ad spend and even increase conversions, too. I hope this was helpful. Feel free to leave any questions or comments below ? ?  It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. By providing audience members with useful content to educate them on your products and services — and show them how those products and services effectively solve their pain points and challenges — you can increase conversions, improve brand awareness, boost revenue, and more. Why is content marketing important?Today, outbound marketing strategies (or anything that interrupts your audience members) aren’t as effective for reaching audience members and converting leads as they once were. Content marketing has become a popular way for businesses to combat this issue. In addition to expanding your reach, content marketing helps your business:
1. Social Media Content Marketing
With over 3.7 billion global users, it’s easy to understand why so many businesses invest in social media content marketing. There are a number of platforms (such as Facebook, Instagram, Pinterest, LinkedIn, and Snapchat) to work with and several ways you can create and share social media content on each of them (such as photos, live and pre-recorded videos, and stories). All of these platforms and ways to share your content provide you with a plethora of opportunities to connect with your audience. 
1. Analyze NecessitiesWhether you are an established venture or a budding entrepreneur, you need tools that are highly efficient and productive to use. Everyone lookouts for tools that are time efficient and also helps in organizing the chaos.A business will act precisely if its ideas are excellently planned and implemented in the right way. 2. Research Concerning Your AnalysisIt is a thorned way back to travel to the point where you began things if you had chosen the wrong business tool. So, you are highly recommended to at least do a little research on your choices once you are done with your analysis report. You can consider the rating and reviews about a particular tool but never stick to it completely. See if it satisfies what you need (your business team, goals and also pain points). You could also gather knowledge about what other companies similar to you are currently using. Get advice from your peers and business communities. Do a trial run with your chosen tool for a substantial period of time since this will help with avoiding the wrong pick. Take your time and choose the right fit for your business 3. Don't Cut BackCost is a significant issue in every business, but that is not only an issue. Don’t rely on any tool just because it is cheap. There are several free options and also cheaper ones available, but you should not depend on them just because they are cheap. The value of the tool is highly relevant. So, don’t hesitate to pay high if you want a valuable product. The mechanism might be expensive above expected, but it should fit right in your business. 4. Lead Your Marketing & Management ServicesFind a tool that is capable of Marketing via social media, newsletters, sign-ups, etc. Get the help of the tool to track them or do it yourself. The tool becomes best suited if it could prosper the sales pipeline of your business from promotion to closing the sale. Search for tools that could also help you out with invoices storage and sales quotations. If you have a firm that runs purely on marketing, then go for tools that have integrated email templates, marketing pipeline options, sales forecasting, and lightweight management tools. 5. Consider Your BrandDepending upon the size of your brand, choose a tool that will allow your company to collaborate remotely, and share relevant knowledge. The tool should define your brand so that you could implement the tool strategically for the growth of your business and its defined goals. If you are into a stream where there is a high need for driving customer traffic to your place, then focus on a tool that will help you with that. If you are only interested in getting the word out of your business, then you could go with the readily available ones that will help you with campaigns and Marketing. Your tool should help you aid the weakness of your company. List them out and have them as your top priority because you will only understand the growth when there are no disturbances. 6. Get everyone on board and make the final call.Your crew matters as much as the growth of your company. Discuss with your crew about the tool that you have chosen for them to work with. If they are not comfortable working with it, then never take the risk of proceeding further for its use, there is totally no use in its implementation if your team is not ready to use it. I hope this was helpful. Feel free to leave any questions or comments below ?  How would you define experiential marketing?Experiential marketing entails creating immersive experiences that allow brands and their consumers to connect on a more authentic and emotional level. It’s one of the most effective forms of marketing today because it engages consumers, provides memorable experiences, builds brand loyalty and extends a brand’s presence far beyond traditional advertising. Why is this marketing more or less effective?Too many brands are over-indexing on traditional strategies and are losing sight of the beauty and power of actual human connection. Creating an experience and allowing consumers to partake in something special will always go a long way in building brand loyalty and driving sales. Is there a particular generation that it targets?Nowadays, younger Millennials and Gen-Z consumers expect an “experience” from brands. Gen-Z and Millennials love events and experiences that they can capture content from and show off on their social media platforms. Gen-Z are digital natives - they’ve never known life without computers and cell phones. They live their lives online and because they are bombarded daily with ads and sponsored messaging, they have gotten adept at ignoring digital noise and traditional marketing tactics. Yet, they go out of their way for new experiences and are increasingly opting for experiences over material goods. Is it a fad or here to stay?Absolutely here to stay simply due to Millennial and Gen-Z target segments. Budgets for experiential marketing are significantly increasing year over year and experiential is becoming the core marketing strategy for many companies. How do you measure this type of Marketing?Measuring ROI in experiential is multi-dimensional and it’s important for brands to identify their objectives and determine their definition of success in advance of a given event or activation. What marketing issues are brands struggling with?Gen-Z is largely misunderstood by brands because they don’t fit into the typical segmenting that brands have traditionally used to inform their marketing and messaging strategies. Brands have struggled around over-indexing on brand marketing from a digital standpoint and misidentifying Gen-Z. Realizing that it takes different forms of marketing for this generation is key for brands to understand if they want to effectively engage and attract Gen-Z consumers.
I hope this was helpful. Feel free to leave any questions or comments below 😊  Social media is always changing. From algorithm launches to new trends and interface redesigns, it’s important to stay up-to-date with the latest social media changes to maximize marketing efforts. For example, Facebook announced three major changes that will be rolling out within the next year. These changes include a completely new redesign for Facebook, the ability for creators to sell their products on Instagram and a hidden like count on Instagram. Companies whose social media strategies that include Facebook will have to readjust to these new realities and weave these changes into future planning. Although social media is evolving rapidly, there are still a few best practices that will improve any social media strategy. .A brand’s social media networks will only be successful with a strategic social media plan. Create a content calendar that includes all of the company’s communication channels so that there will be cohesive brand content across all platforms. It sounds basic, but it can’t be emphasized enough – consistency is important. Maintain a consistent posting schedule to build awareness and let audiences know when to expect new content. Before starting a social media marketing strategy from scratch, don’t make the common mistake of incorporating too many social networks into a social media plan at once. There’s a reason why it’s called social media. No brand should ever exclusively post to social media without interacting with others because then brand channels would only be promotional, not integrated or engaged with the audience. I hope this was helpful. Feel free to leave any questions or comments below 😊 Traffic flows into websites from many sources: websites and apps, search engines and social networks, links and buttons, ad campaigns and word of mouth. We typically categorize these visitors into six big groups:
 I hope this was helpful. Feel free to leave any questions or comments below 😊 |
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