 How would you define experiential marketing?Experiential marketing entails creating immersive experiences that allow brands and their consumers to connect on a more authentic and emotional level. It’s one of the most effective forms of marketing today because it engages consumers, provides memorable experiences, builds brand loyalty and extends a brand’s presence far beyond traditional advertising. Why is this marketing more or less effective?Too many brands are over-indexing on traditional strategies and are losing sight of the beauty and power of actual human connection. Creating an experience and allowing consumers to partake in something special will always go a long way in building brand loyalty and driving sales. Is there a particular generation that it targets?Nowadays, younger Millennials and Gen-Z consumers expect an “experience” from brands. Gen-Z and Millennials love events and experiences that they can capture content from and show off on their social media platforms. Gen-Z are digital natives - they’ve never known life without computers and cell phones. They live their lives online and because they are bombarded daily with ads and sponsored messaging, they have gotten adept at ignoring digital noise and traditional marketing tactics. Yet, they go out of their way for new experiences and are increasingly opting for experiences over material goods. Is it a fad or here to stay?Absolutely here to stay simply due to Millennial and Gen-Z target segments. Budgets for experiential marketing are significantly increasing year over year and experiential is becoming the core marketing strategy for many companies. How do you measure this type of Marketing?Measuring ROI in experiential is multi-dimensional and it’s important for brands to identify their objectives and determine their definition of success in advance of a given event or activation. What marketing issues are brands struggling with?Gen-Z is largely misunderstood by brands because they don’t fit into the typical segmenting that brands have traditionally used to inform their marketing and messaging strategies. Brands have struggled around over-indexing on brand marketing from a digital standpoint and misidentifying Gen-Z. Realizing that it takes different forms of marketing for this generation is key for brands to understand if they want to effectively engage and attract Gen-Z consumers.
I hope this was helpful. Feel free to leave any questions or comments below 😊
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 Social media is always changing. From algorithm launches to new trends and interface redesigns, it’s important to stay up-to-date with the latest social media changes to maximize marketing efforts. For example, Facebook announced three major changes that will be rolling out within the next year. These changes include a completely new redesign for Facebook, the ability for creators to sell their products on Instagram and a hidden like count on Instagram. Companies whose social media strategies that include Facebook will have to readjust to these new realities and weave these changes into future planning. Although social media is evolving rapidly, there are still a few best practices that will improve any social media strategy. .A brand’s social media networks will only be successful with a strategic social media plan. Create a content calendar that includes all of the company’s communication channels so that there will be cohesive brand content across all platforms. It sounds basic, but it can’t be emphasized enough – consistency is important. Maintain a consistent posting schedule to build awareness and let audiences know when to expect new content. Before starting a social media marketing strategy from scratch, don’t make the common mistake of incorporating too many social networks into a social media plan at once. There’s a reason why it’s called social media. No brand should ever exclusively post to social media without interacting with others because then brand channels would only be promotional, not integrated or engaged with the audience. I hope this was helpful. Feel free to leave any questions or comments below 😊 Traffic flows into websites from many sources: websites and apps, search engines and social networks, links and buttons, ad campaigns and word of mouth. We typically categorize these visitors into six big groups:
 I hope this was helpful. Feel free to leave any questions or comments below 😊  If you run a business and are trying to reach more people in your target audience, how much have you invested in a social media marketing strategy? Social media isn't just for users to communicate with loved ones anymore; it's also become a mainstream method for businesses to increase engagement, boost brand visibility and further reach. Social media is so effective for business strategies because there are so many people who use it. Statista estimates that there are 2.7 billion social media users around the world, and that number increases every year. It's not going anywhere and will continue to be a resource for brands to grow their audiences and reach their target markets. Let's look at a few ways you can use social media to further your reach with your target audience. 1. Use data to determine your target market.It would be extremely difficult to reach your target audience if you aren't sure who they are in the first place. Playing a guessing game simply isn't good enough; you need to have data to make informed decisions for your business and know exactly who you're catering to. Otherwise, you'll waste time, money and resources marketing to the wrong group of people with little to no success to show for it. Instead, use your website and social media analytics to determine and define your target audience. This data will tell you your audience's demographics, what content of yours they consume the most and where they're most active. Google Analytics is your best bet for narrowing down your target market. Pay attention to the following metrics:
 2. Utilize industry hashtags.In the last decade, the use of hashtags has exploded all over social media. They're an easy, effective way to stay up to date on the latest events, trending topics and questions within your industry. They're also good at getting your content in front of a broader audience by using them in your own social media posts. Anyone who looks up that hashtag can see content posted with it, which will help your brand gain more exposure. It's a best practice to narrow down the hashtags you use so they aren't too broad or general. The more specific you can make them, the better, since it'll attract a smaller audience that matches your niche more appropriately. You can also create hashtags specifically for your brand so that users automatically associate them with your business. Coca-Cola boosted its visibility by creating the #ShareACoke hashtag, which encouraged customers to share a coke with their loved ones. Although hashtags can work, you can over use them or post to many. 3. Invest in social media ads.Most social media platforms allow brands to use ads to sponsor their businesses to get them in front of the right audience and promote their content. More and more businesses are taking advantage of this tactic to further their reach and boost visibility. Sometimes finding your audience organically proves more difficult than anticipated, and paid ads can help get your content in front of the right eyes to win your business the traffic it needs to reach its goals.
It's important to invest in paying for ads for the right platforms. If you invest in social media advertisements for platforms where your audience isn't present, it's a waste of money. If you don't have experience in social media ads or analytics, it may be a good idea to get a professional to look at your content and analytics for your website It's best to use organic, well-performing content to fuel your ads. People are already frustrated by ads on their social media as it is, but if you present them with content you know they're already engaging in, such as what has high engagement on your analytics, you have a better chance of getting click-throughs. I hope this was helpful. Feel free to leave any questions or comments below 😊
Entrepreneurs just think and do things differently. ... Being entrepreneurial can mean knowing your industry inside out, and being able to exploit that knowledge to create new opportunities. Being entrepreneurial can mean sharing ideas freely, and celebrating so-called failures as learning and growing experiences.
Forty percent of consumers are turned off by poorly written content. Thanks to the rise of companies like Amazon and Netflix, consumers expect flawless digital experiences at the click of a mouse. However, most companies don’t have the clout, savvy, or business know how to scale. DAM and CMS work together to provide seamless experiences that scale. Digital asset management systems (DAM) are becoming vital to success. Content management (CMS) has become a nightmare, requiring expert assistance or software. Your digital asset management systems and content management are both the key to your company productivity. About 30 percent get frustrated with bad design or awkward interfaces. And three in five of the consumers say these issues have to do with a brand. It is essential to keep track of and follow consumer trends that will reveal what current thoughts are on CMS and DAM. Personalization is key to better brand appeal with clients and customers. More than 50 percent of consumers say they are more likely to buy from a brand that personalizes its message to them. Non-personalized marketing campaigns see lower response rates But for mid-sized businesses, offering a perfect experience to every customer, every time, is a real challenge. These companies don’t have the same marketing resources as their multi-billion dollar peers. Additionally, founders and employees at mid-sized organizations often wear many hats, making it difficult and time-consuming to deliver personalized experiences consistently.
Luckily, mid-sized companies can scale content creation and delivery while still saving time and money. Investing in content management systems (CMS) and digital asset management (DAM) is a must. I hope this was helpful. Feel free to leave any questions or comments below 😊  The viral nature of the web makes it an excellent breeding ground for interesting startups. If you have a cool idea, the web can help you spread it. That is, if you can communicate that cool idea. A startup website has fewer seconds to make an impression than the site of an established brand. It’s critical to make those precious seconds count. When your visitor arrives they will be asking “What’s in it for me?” With no time to waste, a hard-hitting home page will contain some, if not all of the following elements: 1. A tagline: A prominent tagline that fits within the overall brand messaging and communicates the benefit of the startup immediately. 2. Clear offering: Clearly express what you are doing, what your visitor can gain from it and how they can easily get it. 3. User-friendly interface: Consider load times, navigation, sitemap, prominent calls-to-action, and and intuitive layout. One thing you have control over from the start is your on-page (or on-site) search engine optimization (SEO). That’s what helps determine your rank on search engine results pages (SERP) – the higher on the SERP you are, the better. Run your designs past these 5 basic rules for a great startup website: 1. Does it look good on my phone?
2. Does it work well on my phone? 3. Can I easily understand what my business does? 4. Easy navigation? 5. Is it clean and simple? I hope this was helpful. Feel free to leave any questions or comments below 😊 |
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