The viral nature of the web makes it an excellent breeding ground for interesting startups.
If you have a cool idea, the web can help you spread it. That is, if you can communicate that cool idea.
A startup website has fewer seconds to make an impression than the site of an established brand. It’s critical to make those precious seconds count.
When your visitor arrives they will be asking “What’s in it for me?” With no time to waste, a hard-hitting home page will contain some, if not all of the following elements:
1. A tagline: A prominent tagline that fits within the overall brand messaging and communicates the benefit of the startup immediately.
2. Clear offering: Clearly express what you are doing, what your visitor can gain from it and how they can easily get it.
3. User-friendly interface: Consider load times, navigation, sitemap, prominent calls-to-action, and and intuitive layout.
One thing you have control over from the start is your on-page (or on-site) search engine optimization (SEO). That’s what helps determine your rank on search engine results pages (SERP) – the higher on the SERP you are, the better.
Run your designs past these 5 basic rules for a great startup website:
1. Does it look good on my phone?
2. Does it work well on my phone?
3. Can I easily understand what my business does?
4. Easy navigation?
5. Is it clean and simple?
I hope this was helpful. Feel free to leave any questions or comments below 😊